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Step 2: Assess Your Foundation
➔ Website Check-Up: Is your website user-friendly and attractive? If not, we create one that is.
➔ Brand Kit Evaluation: Do you have an effective logo and a consistent brand kit? If you don’t, we’ll design one that stands out.
Step 1: Let's Meet and Greet
➔ Introductory Meeting: We start with a friendly chat to understand your brand and business. This intimate gathering is where we ask the questions that matter, diving deep into how your business operates and how we can utilize our services to provide you the access you need to succeed.
Step 3: Know Your Audience
➔ Audience Analysis: Who is your ideal audience? Let’s narrow that down.
➔ Custom Package Creation: Based on your audience, we craft a package tailored to target them effectively.
Step 8: AI-Driven Meta and Google Ads
➔ Digital Ad Mastery: Our in-house digital ad guru, with over 20 years of experience, uses AI software to create epic Facebook and Instagram ads. We target audiences likely to buy or engage by delicately weaving geography, timing, graphic creation, lead generation, and user engagement.
Step 7: Comprehensive Marketing and Graphic Design
➔ Marketing Solutions: We offer website design, logo design, brand kit creation, and print and digital collateral (flyers, tri-folds, door hangers, business cards, commercials, promotional videos, etc.). If you can visualize it, we can create it.
➔ Brand Consistency: We assess what is working and what could be improved to ensure your brand is consistent and accurately reflects your services.
Step 9: The Finishing Touches
➔ Continuous Support: We don’t stop once the ads are live. We monitor performance, tweak strategies, and provide ongoing support to ensure maximum ROI.
➔ Success Celebration: Your success is our success. We celebrate your milestones and continue to push boundaries to keep your brand at the forefront.
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Step 5: Go Digital with Holy City Sinner
➔ Target a Younger Demographic: Our website, Holy City Sinner, has been a vibrant hub since 2012, drawing over 300k visitors per month with events, entertainment, and local news. We also offer a daily newsletter with 15k subscribers.
➔ Digital Advertising: Get articles about your business published, promote your events on our interactive calendar, and run banner ads on our website.
Step 4: Mix and Match - Print and Digital News Services
➔ Print Publications: Looking to reach an older, upscale demographic? Our print publications, Island Eye News and Island Connection, reach affluent residents on the barrier islands with average home prices of $6 million and residents aged 60+. Our bi-monthly papers connect with over 10,000 homes on Isle of Palms, Sullivan's Island, Goat Island, Dewees Island, Kiawah Island, and Seabrook Island for free. Advertise with us through graphic ads or advertorials to reach a hyper-affluent audience.
➔ Weekly Newsletter: Compliment your print ad with our newsletter reaching over 15k subscribers.
Step 6: Go Viral with Social Media
➔ Hello Social Media Management: Our viral brand, Hello, joined MyLo in 2024 and has grown to more than a dozen markets, generating millions of views with social media reels. We offer unique social media management, featuring your posts on our viral sites to drive engagement and followers. Let us handle your social media strategy and get you in front of our large and growing audiences.